iPhone 8 loses steam

The Gaza Post | The News of Palestine – Palestine

The nation’s telecom companies may not hold a launch event for Apple’s iPhone 8 and the larger iPhone 8 Plus here, as the smartphone is struggling to generate the buzz its predecessors enjoyed.

Two of the U.S. smartphone giant’s three new iPhones in its 2017 lineup are scheduled to go on sale on Nov. 3 through SK Telecom, KT and LG Uplus after starting to receive pre-orders, Friday.

“Looking at the global market trend, the iPhone 8 and 8 Plus are not as popular as iPhones that came before. Whether to hold a launch event is still under consideration. But we do not expect to see anything like the previous rushes to get a new iPhone first with many people forming long overnight queues outside stores,” a telecom company official said.

Should wireless providers skip the event, it would be the first time in Korea since KT debuted the iPhone in Korea in 2009 when the gadget made a big splash.

Some global markets in Asia and Europe as well as Australia already witnessed smaller queues in front of Apple outlets on the launch day, Sept. 22, raising speculation its sales would be worse than expected.

Apple reportedly cut orders for the iPhone 8 and 8 Plus by more than 50 percent, as the firm outsources their production. Rather, the firm seems to focus on the iPhone X launch on Nov. 3.

The iPhone 8 and 8 Plus are the first Apple smartphones to feature wireless charging and they are also loaded with the latest application processor and an advanced camera.

However, demand for the new devices is being lowered by the upcoming iPhone X that will go on sale next month. The 10th anniversary iPhone will come with 3D facial recognition technology and a curved edge-to-edge screen. Both were absent from the previous generations.

Since its launch last month, the iPhone 8 has been on a bumpy road.

The issue that iPhone 8 batteries expanded enough to separate the screen from the device’s case has been reported multiple times from at least six countries, including Japan, China and the United States.

However, Apple has yet to come up with any measures to address it.

In that respect, its planned sale here is raising safety concerns, with some calling for testing as a safety precaution before the phones hit the shelves.

Source : Korea times

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