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Audi aims to sell some 800,000 fully electric cars and plug-in hybrids by 2025. At last week’s Annual General Meeting of Audi, the board of management presented the updated “Audi.Vorsprung.2025.” strategy.
To enable every third customer to decide in favour of an e-model by the middle of the next decade, every model series will have an electric variant — most of them are to be fully electric, with a smaller proportion as plug-in hybrids.
To release resources for the package of investments amounting to billions of euros, Audi adopted its Action and Transformation Plan towards the end of last year. The objectives are to tap into new revenue sources, improve cost structures and accelerate corporate transformation with regard to new business models.
That will considerably increase the scope for investment. By 2025, some €40 billion is to flow into strategic areas such as e-mobility, autonomous driving and digitisation. This also applies to the digitisation of production.
“Our ambition has always been and will continue to be Vorsprung durch Technik,” said Rupert Stadler, Chairman of the Board of Management of Audi. “Our goal is to revolutionise mobility. Also in electric mobility, we want to become Number 1 among the premium manufacturers — with full suitability for everyday use, no compromises, top quality and driving pleasure for the customer. With our technological excellence, we are utilising our Vorsprung and taking electric mobility to the next level.”
The production version of the Audi e-tron prototype is the first result of the Roadmap E initiative, with which the premium brand will electrify its complete portfolio by 2025. This also includes investment in the German plants in Ingolstadt and Neckarsulm, as well as a clear commitment for job security until the end of 2025.
The product fireworks include more than 20 electrified models in rapid succession until 2025. In 2019, the Audi e-tron Sportback will be the second fully electric car to be launched, followed by the Audi e-tron GT from Audi Sport in 2020. Audi will also offer an electric model in the premium compact segment in 2020.
For its Roadmap E, the company is making systematic use of two major Volkswagen Group synergy levers in the area of development. In addition to the Modular Electric Toolkit developed by Volkswagen for the compact segment, Audi and Porsche are working together to implement the premium-architecture electrification for mid-range, full-size and luxury-class electric cars. These cooperation projects reduce development costs substantially. For the customer, it means a quickly available choice from a broad portfolio for emission-free driving.
With electric mobility, Audi takes a holistic, resource-conserving approach to production too: In Brussels, the Audi e-tron is the first premium car to be made in certified CO2-neutral high-volume production. Following the example of Brussels, Audi will make all its production sites worldwide CO2 neutral by 2030.
At the market launch of the e-tron, customers in Europe will benefit from a high-performance charging infrastructure. Audi is making a significant contribution to the development of that infrastructure through the Ionity joint venture. The production version of the Audi e-tron will be the first car that can be charged at rapid-charging stations with up to 150 kilowatts. This will make the electric SUV ready for the next long distance run in just under 30 minutes. Its lithium-ion battery provides a range of more than 400 kilometres in the WLTP driving cycle.
For the first time, the production version of the e-tron prototype offers Audi customers the possibility to flexibly book functions such as driver assistance systems or infotainment features also after the vehicle is bought. More digital content and services will gradually be made available to the passengers. Audi aims to generate an operating profit of €1 billion with such new business models by 2025.
“Just in time for the 50th anniversary of Vorsprung durch Technik, we will also present our first autonomous electric car based on our Audi Aicon show car in 2021. An interurban shuttle with lounge character – initially in a pilot fleet and around the middle of the decade as a series-production car for automated driving,” said Peter Mertens, Member of the Board of Management for Technical Development at Audi.
“Worldwide, we are accelerating the implementation of new, profitable business models in those areas that will be essential for our industry in the future,” said Alexander Seitz, Member of the Board of Management for Finance at Audi. “Since January, we have implemented the first measures of the Action and Transformation Plan amounting to a low three-digit million figure. Identified measures will have a sustained effect and a long-term impact on revenue and costs. We will therefore gain the greatest benefits as of 2020, when our plan unfolds its full power, yielding a total of €10 billion by 2022. Audi will thus be able to secure its strong profitability despite high levels of investment.”
Source:Times of Oman